Any type of membership website or even a contact form for a business may wish to implement an email activation script for several reasons. From fighting spam to keeping clients on your list of income sources, having an email activation script can nullify frustration and even prove to make a business more funds through good programming practices.

Webmasters who have made use of Google webmaster tools will notice they had to go through the same process. After all, before using many features of Google Webmaster tools Google needs to ensure the person requesting the information actually owns the website. We wouldn’t want just anyone on the Internet looking through our records!

Email activation is also useful in Internet marketing, where marketers can confirm the email address isn’t fake and has someone looking at it. This is important in making leads and selling email marketing traffic, since advertisers don’t want their money going to email inboxes that no one checks. We call these email subscripts “opt-in,” since they have obviously made the subscription out of a desire to keep updated or be part of a community.

Spam is another issue that email activation cures. Some use questions or other nifty tricks that users have to answer before registering a user, but such tricks can be circumvented with some programs. To ensure the registrant isn’t a crafty bot that got past a spam check, and email validation script will function to require actually user reaction- which is usually not done with spam bots.

Email activation is especially useful for businesses, who will literally lose sales if a client has input the wrong email address on accident. In this case the client will notice he or she hasn’t received a confirmation email, and they will likewise conclude they entered the wrong email address upon registering. This can mean the difference between the next big break in one’s business and a recession in profits.

One thing worth noting is that with every email verification process comes the possibility that the email is going to be put into a junk mail inbox. Today’s filters are very strict, and this means that the verification email may get rejected. To prevent the registrant from missing the email, be sure to let them know on the form to check their junk mail in case it got flagged as spam on accident.

Final Thoughts

Getting the benefits of a PHP email activation system won’t take much effort- they are quite easy to create. If you don’t have the skills, asking a developer to do it for you won’t take much cash on account of the ease of the project. Consult freelance websites for more information, or pick up a tutorial to code it yourself.